Augmented and virtual reality technologies as the future sales’ channel in the furniture industry

Authors

  • Réka Mária Antal University of Sopron, Faculty of Wood Engineering and Creative Industries
  • Vivien Nagy University of Sopron, Faculty of Wood Engineering and Creative Industries

DOI:

https://doi.org/10.24368/jates341

Keywords:

AR; VR; future technologies; furniture market; design methods; industrial design; modelling;

Abstract

The furniture industry represents an important industry branch worldwide with a continuous demand. However, using advanced technologies in furniture design can take the industry to new heights by meeting the expectations of the users. The main focus of this paper is to highlight the importance of incorporating new future technologies in furniture design which meet user expectations more effectively. Integrating the augmented reality (AR) and virtual reality (VR) technologies in this process can create compelling results and exceptional experiences for customers, leading to increased business and customer satisfaction. AR and VR technologies allow us to bring furniture designs virtually into our homes, enabling us to see how it fits into the room's environment in real-time and at a real scale. This technology not only enhances the user experience but also allows accurate sales and maximum customer satisfaction.

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Published

2023-04-26

How to Cite

Antal, R. M., & Nagy, V. (2023). Augmented and virtual reality technologies as the future sales’ channel in the furniture industry. Journal of Applied Technical and Educational Sciences, 13(1), ArtNo: 341. https://doi.org/10.24368/jates341

Issue

Vol. 13 No. 1 (2023): 2023/1

Section

Reviews, Application Notes, Case Studies, Reports, Book Review

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